Umer Nasir

Founder & Creative Director,
株式会社UMER NASIR

Automotive Photographer & Filmmaker | Based in Japan, Available Worldwide.
I’m a photographer, filmmaker, and visual storyteller dedicated to capturing the world of automotive design through a cinematic lens. With over a decade of experience, I lead all creative production at 株式会社UMER NASIR, an automotive media production company, handling everything from direction and shooting to editing, color grading, and final delivery.

My work is driven by a passion for cars that began in childhood and evolved through years of hands-on experience behind the camera. After starting in 2010 as a photographer and expanding into cinematography in 2021, I’ve spent the past several years developing a style rooted in emotion, movement, and mechanical beauty.

Since founding my company in 2023, I’ve had the opportunity to create media for some of the most prestigious names in the automotive world, including Apollo, Bentley, McLaren, Bugatti, Pagani, Lexus, Hyundai, GTO Engineering, and the exclusive members-only circuit, The Magarigawa Club. My work has also been featured in respected Japanese automotive publications such as Scuderia (one of Japan’s most respected Ferrari publications).

Before launching my own company, I collaborated with various automotive brands, dealerships, and campaigns to produce a wide range of media, from photography and cinematic video content to car reviews and launch features. One of these collaborations played a key role in helping bring Bizzarrini to the Japanese market, contributing to the establishment of Bizzarrini Japan.

My approach combines precision with storytelling, whether documenting high-performance machines, vintage icons, or concept designs. Every project is crafted with intent: to elevate not just the car, but the feeling it evokes.

Although I’m based in Japan, I regularly travel for international work and am available for collaborations and commissions worldwide.

If you’re looking to create distinctive, cinematic automotive visuals, let’s connect.